"Tesla could be temporarily locked out of its biggest US market if it doesn't change deceptive marketing that exaggerates the self-driving capabilities of its cars, the California Department of Motor Vehicles warned on Tuesday, adopting the ruling of an administrative law judge. The DMV said Tesla's use of terms like "Autopilot" and "Full Self-Driving" to describe its advanced driver assist systems "is misleading and violates state law.""
"Compliance could require a rebrand of Tesla's driver assistance software; the company currently uses the Autopilot and Full Self-Driving names for the products, which, unlike technology from robotaxi firms like Waymo, are not fully autonomous and require full driver attention at all times. The decision comes after the DMV asked an administrative judge to consider Tesla's marketing practices and weigh if a suspension of its licenses was justified."
California's DMV ruled that Tesla's marketing of its driver-assist systems as 'Autopilot' and 'Full Self-Driving' is misleading and violates state law, and ordered a 30-day suspension of Tesla's sales license if marketing problems around 'Autopilot' are not fixed within 60 days. The DMV declined to suspend Tesla's manufacturing license. Compliance may require rebranding the driver assistance software. Tesla's systems are not fully autonomous and require full driver attention, unlike robotaxi technology from firms like Waymo. The DMV says Tesla has long implied autonomy that never existed. Tesla rejects claims of misleading customers and maintains drivers cannot rely fully on cars.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]