"When free TV startup Telly came out of stealth in 2023, it did so with big promises: Company executives told the media at the time that Telly would ship 500,000 units of its unique TV set, which incorporates a second screen for ads and widgets, before the end of the year. "Shipping 500,000 TVs ... that's not going to be a problem," chief strategy officer Dallas Lawrence told Stream TV Insider in May of 2023."
"Two years later, the company was still far from reaching that goal. In a Q3 update sent to investors in November 2025, which I was able to review, Telly revealed that it had just 35,000 TV sets in people's homes. Telly ended the prior quarter with 28,000 TVs in the field, according to the same note. The startup did suggest that it was about to significantly ramp up deliveries, and order another 100,000 TVs from its hardware supplier, Foxconn."
Telly launched from stealth in 2023 promising to ship 500,000 TVs by year-end and predicted millions more in 2024. Executives publicly stated large-scale shipping would be easy, with one leader saying "Shipping 500,000 TVs ... that's not going to be a problem." By a Q3 investor update in November 2025, Telly had only 35,000 TVs deployed, up from 28,000 the prior quarter. The company planned to order another 100,000 units from Foxconn and indicated intentions to ramp deliveries. The product offers a free TV to consumers in exchange for watching ads on a built-in secondary screen under the soundbar.
Read at The Verge
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