"Prada AI glasses could give Meta a foothold in the high-fashion market, a niche that its Oakleys and Ray-Bans don't yet address. Being able to establish the glasses as a luxury symbol could also benefit Meta's brand overall, as well."
"EssilorLuxottica, the French-Italian eyewear brand and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand. This month, the company announced it sold over 7 million AI glasses in 2025, up from 2 million in the prior year."
"Prada and EssilorLuxottica already renewed their licensing deal for eyewear under the Prada and Miu Miu brands for the next ten years. That deal started at the beginning of this year and runs through December 31, 2030, the December 2024 press release noted."
Meta appears to be preparing a luxury collaboration with Prada for AI glasses, suggested by Mark Zuckerberg's attendance at Prada's Fall/Winter 2026 Fashion Week show in Milan where he met with Prada's Chief Merchandising Officer. CNBC previously reported Prada AI glasses were in development. Meta has sold over 7 million AI glasses in 2025 through partnerships with EssilorLuxottica, including Ray-Ban Meta and Oakley Meta models. Prada and EssilorLuxottica recently renewed their eyewear licensing agreement through 2030, positioning them to launch Prada AI glasses. This collaboration would allow Meta to enter the high-fashion market segment, establishing AI glasses as luxury products while enhancing Meta's brand positioning.
#meta-ai-glasses #prada-collaboration #luxury-eyewear #essilorluxottica-partnership #wearable-technology
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