"The Apple Vision Pro didn't lead to crowds roaming the streets wearing futuristic headsets like in that episode of The Simpsons. Apple's spatial computer turned out to be a niche product, which is unsurprising given the price tag. But now the Cupertino tech giant's arch-rival Samsung has come along with its own competing device."
"Could the Samsung Galaxy XR be the device that finally makes mixed reality (MR) the new way to work and play? On paper, the device offers some serious competition for Apple, promising the intuitive and immersive experience of the Vision Pro but at almost half the price (and looking just slightly less ridiculous)."
"But the Samsung Galaxy XR isn't important only in its own right. The bigger picture is that it introduces Android XR as a more open competitor for VisionOS, and that has the potential to do the same thing for mixed reality as Google's mobile operating system did for smartphones when it emerged as a rival to iOS back in 2008."
Apple's Vision Pro remained a niche product due to its high price. Samsung has released the Galaxy XR as a competing mixed reality device. The Galaxy XR promises an intuitive, immersive experience similar to the Vision Pro at roughly half the price and with a slightly less conspicuous design. The lower price could broaden consumer and professional adoption. The Galaxy XR also introduces Android XR as a more open alternative to VisionOS. Android XR's openness could spur greater device variety, developer participation, and competition, potentially accelerating mixed reality adoption for work and entertainment like Android did for smartphones.
Read at Creative Bloq
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