Samsung will host a virtual Unpacked event on September 4, positioned a week before Apple's annual iPhone event. The event is scheduled the day before IFA in Berlin and is listed to start at 5:30AM ET / 11:30AM CET (2:30AM PT). The invitation provides few details about specific announcements. Visual cues in the invite have prompted speculation about a potential trifold device and a cube-like unfolding shape. The event will be streamed live on Samsung.com and on Samsung's YouTube channel for viewers who want to watch.
Apple isn't the only tech company to send out launch event invitations this week. If you're keeping score at home, September is actually next week somehow, and Samsung is sneaking a virtual Unpacked in on September 4th before Apple hosts its annual iPhone event the following week. But it's not just a convenient date to try and steal a little bit of Apple's thunder it's the day before IFA kicks off in Berlin. Related: the event starts at 5:30AM ET / 11:30AM CET.
The event invite doesn't give much away about what Samsung intends to announce. But if you're an optimist like me who's still hoping for a trifold announcement this year, doesn't it look like that cube-type-shape is unfolding in more than one way? Wouldn't IFA be a cool place to launch a trifold? I'm gonna hold out hope, but to be honest,
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