"Rolex, in collaboration with Wallpaper* and renowned watch historian Nicholas Foulkes, has released its second official book-this time dedicated to one of the brand's most enduring icons, the Oyster Perpetual Datejust. Following the success of Oyster Perpetual Submariner - The Watch that Unlocked the Deep, this new volume takes readers on a comprehensive journey through the history and influence of the Datejust, a timepiece that has been a best-seller since its introduction in 1945."
"First launched to mark Rolex's 40th anniversary, the Datejust made waves in horological history as the world's first self-winding waterproof chronometer wristwatch to feature a date window on the dial. This seemingly simple innovation changed the way people interacted with their watches, blending practicality with precision and elegance. Over the decades, the Datejust became a fixture on the wrists of leaders, athletes, and artists, solidifying its reputation as the watch of achievement and understated luxury."
The Oyster Perpetual Datejust debuted in 1945 to mark Rolex’s 40th anniversary and introduced the world’s first self-winding waterproof chronometer wristwatch with a date window. The date mechanism altered everyday use of wristwatches by adding practical functionality while retaining precision and elegance. The Datejust became a best-seller and a symbol of achievement, worn by leaders, athletes, and artists. The new 224-page hardback, titled Oyster Perpetual Datejust - The Watch that Made History, combines newly commissioned photography with archival images and detailed historical narrative tracing the model’s evolution from Hans Wilsdorf’s vision to a contemporary cultural icon.
Read at stupidDOPE | Est. 2008
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