"Maria Diaz/Kayla Solino/ZDNET If you want to cut the cord and enhance your streaming TV experience, you may wonder which device is best suited for you. The Amazon Fire TV Stick and the Roku Streaming Stick are two of the most popular options on the market -- and they're both on sale right now. However, there are some key differences to consider before pulling the plug. Also: Black Friday streaming deals 2025 Amazon Fire TV and Roku strive to provide the best streaming experience possible through dongles, branded televisions, and streaming boxes."
"1. You want more features, though not for less money (right now) When you compare the tech specifications of a Fire TV Stick 4K Plus against the Roku Streaming Stick Plus, you'll find that both devices are very similar. Amazon typically offers bigger discounts more often on its Fire TV Stick than Roku does, although not currently. While the former is now available for half off at $25, the Roku Streaming Stick Plus just dropped to $19. The Fire TV may be a better deal if you value Dolby Vision and seamless Alexa integrations, which brings me to my next point."
"Alexa, Amazon's voice assistant, has become a must on almost every Amazon device, and the Fire TV Stick 4K Plus is no exception. The Alexa-enabled remote included with this streaming device features a button that can be pressed and held to ask Alexa questions. Though the Roku also comes with a voice remote that you can use for navigation within the Roku platf"
Both the Fire TV Stick 4K Plus and Roku Streaming Stick Plus deliver similar technical specifications and comparable streaming performance. Amazon frequently discounts Fire TV devices, though current sale pricing places the Fire TV Stick 4K Plus at $25 and the Roku Streaming Stick Plus at $19. The Fire TV emphasizes features such as Dolby Vision support and deep Alexa voice-assistant integration through an Alexa-enabled remote. Roku focuses on straightforward navigation and low cost, offering a voice remote for basic voice control. Device choice should hinge on preference for advanced features and smart-home integration versus simplicity and price.
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