Roku Inc. has announced the rollout of an upgraded operating system, new streaming devices, smart TVs, and home security cameras at a New York event. The upgraded OS introduces enhanced content discovery features, including trailers for movies and sports highlights. The Roku Streaming Stick and Stick Plus, priced at $30 and $40 respectively, are designed to compete with Amazon's products. New Roku-branded TVs offer better picture and sound quality, while the company also introduces battery-powered security cameras with extensive battery life. Roku is expanding into Canada, Mexico, Brazil, and the UK, building on its presence in over 90 million homes globally.
Roku's new operating system upgrade and device launches aim to enhance content discovery and enter new markets, ushering in the company's next chapter.
The latest Roku Streaming Stick and Stick Plus feature improved 4K video and compete directly with Amazon's offerings, enhancing Roku's market position.
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