Phone design has largely become incremental, and the Pixel 10 Pro series continues that trend by favoring subtle refinements over bold redesigns. Google targets iPhone users by offering a soft, rounded hardware-software experience and a painless onboarding process tied to Google account services. The Pixel 10 Pro XL closely resembles its predecessor, with new colour options and under-the-surface upgrades like Qi2 and updated Pixel software. Android 16 and the Material 3 Expressive design debut on the lineup, delivering a more streamlined, rounded interface. The standout camera feature is an up-to-100x AI-enhanced Super Res Zoom, which remains highly situational.
It's evident that Google's main aim is to lure iPhone users away. This is both something Google itself is asserting and in all ways evident from the company's priorities. Rather than relying on a reputation of Pixels being the "smartest smartphone", as some have described it in years past, its main claim to fame is the soft, rounded, friendly face its hardware-software combo provides.
The Pixel 10 Pro XL is an identical twin to its predecessor, save new colour options including "Moonstone". The real differences are subterranean, such as Qi2, and the ever-impressive Pixel software. Over the past few years, Google has unmistakenly differentiated its Android development from the flavour of Android we see on Pixel phones. The added benefit is that it is the first phone lineup to receive an OS update.
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