""Costs are fluctuating daily as manufacturers and distributors adjust to limited supply and high demand," reads a message posted in the store's display case, as spotted by Steve Lin. "Because of this, we can't display fixed prices at this time." Micro Center is apparently doing the same: "Due to market volatility, we ask that you please see a Sales Associate for price," reads an in-store message captured by Redditor CassTexas (via Tom's Hardware)."
""It's hard to overstate just how quickly the RAM crunch is changing the affordability of computers - and it might soon impact other realms as well, as everything from game consoles to smartphones require RAM to function. Three months ago yesterday, I bought 32GB of memory for my gaming PC and the price of that exact kit has more than tripled since then. It now costs $300 more.""
Retailers are shifting to dynamic, market-based RAM pricing as supply constraints and high demand make fixed shelf prices impractical. Several stores are posting notices directing customers to ask sales associates for current RAM prices. Consumer memory kit costs have risen dramatically; some 32GB kits have more than tripled in price over months, and 64GB DDR5 kits can approach $700–$900. The shortage risks raising costs for devices that depend on RAM, including gaming consoles, smartphones, and graphics cards, and has complicated product pricing and launch plans for hardware makers.
Read at The Verge
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