"After a first quarter that saw tech consumers receive $1.24bn from mobile trade-in and upgrade programmes, a 40% increase from the same quarter a year earlier, the US secondary device market has revealed even stronger growth over the past three months of the half-year, returning $1.34bn in value to consumers, according to the latest Assurant study of the market. The Assurant Q2 2025 mobile trade-in and upgrade industry trends report says this growth represents a 60% year-on-year increase,"
"Yet at the same time, the study also finds a "compelling" trend in which, as trade-in value increases, consumers are holding onto their devices longer. The average age of devices returned through trade-in reached an all-time high of 3.88 years, compared with 3.7 years at the same time last year. This shift, says Assurant, reflects improved device performance and reliability, along with expanded personalised protection plans and repair options that continue to enhance the usability and value of mobile devices for consumers."
Q1 returned $1.24bn from mobile trade-in and upgrade programmes, a 40% increase year-on-year. Q2 returned $1.34bn, a 60% year-on-year increase and the strongest Q2 on record for trade-ins. Consumers are holding devices longer, with the average trade-in age rising to 3.88 years from 3.7 a year earlier. Improved device performance, reliability, expanded personalised protection plans, and repair options are enhancing device usability and value. Holding devices longer maximises usable device lives and helps offset global e-waste. The iPhone 13 and Galaxy S22 Ultra 5G remained the most frequently returned models for the fourth consecutive quarter, and 5G adoption is expanding in the secondary market.
Read at ComputerWeekly.com
Unable to calculate read time
Collection
[
|
...
]