"(Image credit: Future / Nothing) To me, smartphone brand Nothing has always stood out as a slick outsider - the perfect alternative to those resistant to the Apple vs Android rivalry - so it came as a surprise to me when it was recently in the throes of controversy. It turns out the brand was caught using stock photos to promote its Phone 3 camera, and some fans were understandably dissapointed."
"Re the Phone (3) live demo units (LDU) in some stores using stock imagery - let me explain. An initial version of the LDU needs to be submitted with placeholders around 4 months before launch, to be implemented and tested as we ramp up towards mass production. Once we enter mass... August 27, 2025"
"The controversial stock photos in question appeared alongside demo units of the latest Phone 3. In a statement via X,Nothing co-founder Akis Evangelidis claimed that the images were supposed to be temporary placeholders, but through an "unfortunate oversight", they were not changed in time. Evangelidis continues, "We are actively rectifying this and working with our promoters to ensure all LDUs reflect the latest version," and claims, "We are also investigating internally to make sure such an issue doesn't happen again.""
Nothing used stock imagery in some Phone 3 live demo units, prompting disappointment among fans. The images were placed as temporary placeholders for initial LDU submissions required about four months before launch to allow implementation and testing during the ramp-up to mass production. An "unfortunate oversight" left those placeholders in place, and the company is working with promoters to update LDUs and conducting an internal investigation to prevent similar issues. Historically, Nothing has emphasized transparency and community-shot photos rather than professional images, and the response signals a commitment to correct errors and maintain trust.
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