Seiko and Pepsi created two limited-edition Seiko 5 Sports timepieces set for release on September 5, 2025. The Caliber 4R36 SBSA319 channels Pepsi's 1990s logo with a red, white, and blue palette, two-tone bezel styling, and a 1990s Pepsi logo at six o'clock, offering a retro yet wearable design. The Caliber 4R34 SBSC023, designed by PepsiCo Design & Innovation, features a sleek black finish, a 42mm case, and a GMT function for tracking two time zones. Both watches use Seiko automatic movements, durable Seiko 5 Sports cases, and see-through case backs that reveal the movement, balancing collectibility and everyday wearability.
When two global icons come together, the result often carries a sense of cultural weight that goes beyond the product itself. That's exactly the case with the upcoming Pepsi and Seiko collaboration, where the legendary Japanese watchmaker has teamed with the world-famous soft drink brand to create a pair of limited-edition Seiko 5 Sports timepieces. Scheduled for release on September 5, 2025, the two watches celebrate both Pepsi's heritage and Seiko's reputation for functional, stylish design.
The first, the Caliber 4R36 SBSA319, takes cues from Pepsi's 1990s brand logo. It leans into a nostalgic aesthetic, featuring a bold red, white, and blue palette reminiscent of Pepsi's two-tone bezels that were popular during the era. Its dial includes a 1990s Pepsi logo at the six o'clock position, anchoring the piece as a wearable artifact of the decade. Retro in tone but refreshed for a contemporary lifestyle, the SBSA319 is equal parts collector's item and everyday watch.
On the other side of the collection is the Caliber 4R34 SBSC023, a piece designed by PepsiCo Design & Innovation that draws inspiration from the company's most recent branding. The SBSC023 takes on a sleek black finish with a 42mm case size, offering a more modern presence on the wrist. It features a GMT function, allowing wearers to keep track of two time zones simultaneously-a nod to today's global, fast-moving lifestyle.
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