"While there are many significant watchmakers operating in Switzerland, Germany, Japan, and elsewhere, there are just a few whose names are known well beyond enthusiast circles. Omega is one of them. Often compared to Rolexthough the comparison isn't necessarily a just oneOmega produces some of the most notable and historically important models in the industry, from the NASA-approved Speedmaster to the deep-diving Seamaster worn by James Bond."
"Priced in the middle of the Swatch Group conglomerate's brands, Omega is most certainly a luxury watchmaker. However, when one considers the significant in-house capabilities of this storied maker, there's no doubt that its wares are well worth their sticker prices. Additionally, there's also a relatively value play at work: While there's no doubt that, say, a Seamaster Diver 300M is by no means inexpensive, it's a positive bargain compared to flagship divers from several of its competitors."
Omega stands as a major Swiss luxury watchmaker known for landmark models like the NASA-approved Speedmaster and the deep-diving Seamaster worn by James Bond. The brand offers a broad catalog organized into four model families that includes tool watches and dressier pieces for men and women. Omega leverages significant in-house capabilities, proprietary precious metal alloys, gem-setting, and Master Chronometer-certified movements to justify pricing and deliver value relative to competitors. The Seamaster Diver 300M is positioned as a strong value proposition among flagship divers. Founded in 1848 by Louis Brandt as La Generale Watch Co, the firm began as a family operation assembling pocket watches.
Read at www.esquire.com
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