"Nova Launcher's death in September last year left many Android fans heartbroken, especially as it signalled the imminent end of Android's tinkering era as it once was. However, despite being "dead," Nova Launcher received a couple of surprise updates in November. The launcher has once again received updates, but they come along with a change in ownership, and surprise, surprise, ads!"
"Instabridge claims it wants to be a responsible owner of Nova and does not want to reinvent the launcher overnight. However, the launcher still needs a sustainable business model to support ongoing development and maintenance. To this end, Instabridge is exploring different options, including paid tiers and ad-supported options for the free version. The new owners claim that if ads are introduced, Nova Prime will remain ad-free."
Instabridge acquired Nova Launcher from Branch Metrics and assumes ownership of the Android launcher. The acquisition follows Branch's 2022 purchase and the departure of Nova's founder and developer, Kevin Barry, last year. Nova Launcher received surprise updates after being declared dead, and the latest release (v8.2.4) includes code for Facebook Ads and Google AdMob trackers and strings for ad integration, with users spotting ads already. Instabridge intends not to reinvent the launcher overnight but seeks a sustainable business model, exploring paid tiers and ad-supported options. Instabridge says Nova Prime will remain ad-free if ads are introduced.
Read at Android Authority
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