Nothing has introduced the Phone (3) at a starting price of $799, featuring a unique matrix display capable of showing various functions. The Headphone (1), in partnership with KEF, is priced at $299, aiming to stand out in a typically uninspiring market. The company, with just a 0.2 percent smartphone market share, has generated over $1 billion in revenue since 2021. Founder Carl Pei aims to shift Nothing from market followers to leaders in technological innovation and interaction design. Preorders are set for July 4, with sales starting July 15.
The unusual LED lights from the original Nothing phones have morphed into a matrix display that can show the time, a Magic 8 Ball, and even a spin-the-bottle game.
Nothing founder Carl Pei states the company currently holds a 0.2 percent market share in smartphones, yet has achieved over $1 billion in revenue since its founding.
While the company previously focused on mature markets, Pei envisions Nothing transitioning to leading innovation in technology interaction and design.
The newly announced Headphone (1), in collaboration with KEF, aims to be visually distinct and includes noise-cancelling features, promising an impressive audio experience.
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