"Rather hilariously, the company then went on to say that "UFS 3.1 sounds great on paper, but in everyday use, its benefits are often marginal compared to optimizations in software, battery life, and display quality". So one year later the benefits are less marginal? We can't fathom why Nothing couldn't just own up to the fact that this was, obviously, a cost-cutting decision."
"Anyway, that's all been walked back now. Carl Pei says brands face "a simple choice" now, while confronting the huge increases in RAM pricing driven by investments in AI data centers: "raise prices, by 30% or more in some cases, or downgrade specs". He goes on to say that "the more specs for less money model that many value brands were built on is no longer sustainable in 2026"."
Some products launching before the end of March will include UFS 3.1 storage, likely referring to the Nothing Phone (4a) series. The previous Phone (3a) and Phone (3a) Pro used UFS 2.2 and were defended as prioritizing resources other than faster storage. The company previously argued that UFS 3.1 benefits are often marginal compared to software, battery life, and display optimizations, but that position has been reversed. Carl Pei said brands now face a choice because of large RAM price increases driven by AI data center investment: raise prices substantially or downgrade device specifications. The Phone (4a) lineup may therefore get lower specs or higher prices, despite claims that design and user experience matter more than raw numbers.
Read at GSMArena.com
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