""At present, the total cost of the product has far exceeded our selling price, even approaching twice the price we originally set.""
""Even if it meant making little to no profit-or even a slight loss-we still decided to move forward with the launch.""
""We believe that continuing to sell Next 2 under the current circumstances could potentially harm the interests of consumers and ultimately affect the long-term development of the brand.""
The Ayaneo Next 2, a premium Windows PC gaming handheld, was announced at $2,000 but faced cancellation due to skyrocketing component costs. The total cost of production approached twice the initial selling price, making it unsustainable. Despite initial expectations that prices had peaked, storage costs continued to rise rapidly. Ayaneo decided against launching the product to avoid harming consumer interests and the brand's long-term development. This situation reflects the broader impact of the PC component crunch on gaming hardware across the market.
Read at Kotaku
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