""We want to be a fantastic publisher, similar to the approach of what we did with Office," he told TBPM (via ). "We're going to be everywhere, on every platform. We want to make sure, whether it's consoles, whether it's the PC, whether it's mobile, whether it's cloud gaming, or the TV, so we just want to make sure the games are being enjoyed by gamers everywhere.""
"Second, we also want to do innovative work in the system side on the console and on the PC. And it's kind of funny that people think about the console-PC as two different things. We built the console, because we wanted to build a better PC, which could then perform for gaming. And so I kind of want to r"
"The executive, who's currently on track to rake in almost $100 million in fresh equity awards, started by reminding daily business show TBPN that the biggest gaming business in the world remains the Windows business. Everything else, including Steam, is built on top of that. And following the acquisition of Activision Blizzard, Microsoft is one of the biggest gaming publishers in the world. In other words, the Xbox brand might be in shambles, but Microsoft Gaming is bigger than ever."
Microsoft is pivoting Xbox away from a conventional console toward a platform-agnostic gaming strategy. Windows remains the largest gaming business, and other services, including Steam, are built atop it. The acquisition of Activision Blizzard makes Microsoft one of the largest gaming publishers, expanding Microsoft Gaming even as the Xbox brand underperforms hardware competitors. Three core principles will guide the strategy: act as a ubiquitous publisher across consoles, PC, mobile, cloud and TV; pursue system-level innovation that treats console and PC as integrated platforms; and create new interactive entertainment formats to compete with short-form video, funded by healthy profit margins.
Read at Kotaku
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