""Following the strong early traction of Vibes within Meta AI, we are testing a standalone app to build on that momentum," Meta said in an emailed statement. "We've seen that users are increasingly leaning into the format to create, discover, and share AI-generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment. We will look to expand the app further based on what we learn from the community.""
"Meta says it doesn't share specific numbers, but claims Vibes has performed well, with Meta AI usage continuing to grow steadily since its launch, which it believes signals demand for a standalone app. The tech giant also notes that while users engage with content in Meta AI, a standalone app allows for a more focused experience for creation and engagement."
Meta is testing a standalone Vibes app that focuses on AI-generated short-form videos. Vibes launched last September inside Meta AI and offers a feed where every video is AI-generated. The standalone test positions Vibes as a direct competitor to Sora, OpenAI’s AI-generated video and social app. Users can generate videos from scratch or remix feed videos, add visuals, music, and styles, then post to Vibes, DM friends, or cross-post to Instagram and Facebook Stories and Reels. Meta reports strong early traction and growing Meta AI usage and aims to provide a more focused, immersive creation and sharing experience.
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