"The demand has been much higher than we anticipated,"
"As soon as we produce things, we're bringing them to stores, and they're selling out, and we're continuing to do that,"
"It's a new product, a new category, you kind of don't really know, and you want to make sure you produce to match your expected demand, and you hope to not be off by as much as we've been off here."
Meta's Ray-Ban Display glasses have generated unprecedented demand, producing waitlists that extend into 2026 and prompting a pause of planned launches in the UK, France, Italy, and Canada originally scheduled for early 2026. Meta's CTO said demand exceeded expectations and that units sell out as soon as they are stocked. The $799 glasses include a built-in screen that displays text messages, maps, and captions, marking a leap from first-generation AI glasses with cameras and voice controls. Purchase requires scheduling a demo at select retailers, and availability is currently limited to select U.S. stores while Meta focuses on fulfilling orders.
Read at Business Insider
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