"Fifth Avenue has a new shade in its crayon box and it's very much Meta blue. The tech giant opened its first-ever New York City retail space today, a 5,000-square-foot concept space at 697 Fifth Avenue. The pop-up, called Meta Lab, wants to be less "store" and more of a show-and-tell for Meta's products, a hands-on playground for every wearable, headset and sci-fi-adjacent gadget coming from Reality Labs."
"If you've somehow resisted trying Ray-Ban Meta glasses until now, the new space removes all excuses. Visitors can go hands-on with the full lineup, including Oakley Meta HSTN, the forthcoming Oakley Meta Vanguard and the Meta Ray-Ban Display, the company's first glasses with an in-lens display. Plus, the Meta Neural Band, Meta Quest 3 and 3S and seemingly every other gadget Mark Zuckerberg has gestured onstage in the last year. Staff are on-hand for demos, try-ons and explanations."
Meta opened a 5,000-square-foot Meta Lab pop-up at 697 Fifth Avenue that functions as a hands-on showcase for Reality Labs wearables and headsets. The space offers the full Ray-Ban Meta glasses lineup, Oakley Meta HSTN and Vanguard models, the Meta Ray-Ban Display with an in-lens display, Meta Neural Band, and Meta Quest 3 and 3S. Staff provide demos, try-ons and explanations while visitors can explore features independently. The store adopts a Dogtown-era skate aesthetic with Bill Eppridge photography, custom cases and lens cloths. On-site services include lens customization, engraving, and exclusive limited-edition Ray-Ban availability. Hours run Monday–Saturday 10am–7pm and Sunday 11am–6pm.
Read at Time Out New York
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