Meet the first-ever luggage with built-in AirTags

"On my long trips to Asia, I always breathe a sign of relief when I glance at my phone and find that my checked suitcase has been loaded onto the aircraft. And I often wish I had one in my carry-on suitcase, especially when the overhead bins run out of space and the flight attendant checks my bag at the gate."

"July, a fast-growing Australian startup, has become the first luggage brand to incorporate AirTags directly into its suitcases. The technology was made in partnership with Apple and Google, so the tags are integrated with both Apple's Find My and Google's Find Hub networks. On October 14, July unveils this new feature, which will eventually be incorporated into its full line of carry-ons and suitcases."

July became the first luggage brand to integrate AirTags directly into suitcases through a partnership with Apple and Google, enabling integration with Apple's Find My and Google's Find Hub networks. The feature debuts on October 14 and will be rolled into the company's full line of carry-ons and suitcases. July emphasizes industrial design and ongoing innovation as ways to differentiate its products. The roller suitcase evolved through discrete design breakthroughs, including a wheeled suitcase with a telescoping handle developed in 1987. Incremental improvements continued, such as the adoption of TSA-accessible locks after September 11, 2005, and later incorporation of phone chargers.

Read at Fast Company