"The company introduced LEGO SMART Play, a new platform built around a 'smart' LEGO brick that allows builds to respond to touch, movement, and interaction without relying on screens. If that premise sounds ambitious, it is meant to be. According to LEGO, this is its most consequential addition to the LEGO System-in-Play since the Minifigure debuted in 1978. Rather than adding apps or displays, LEGO SMART Play embeds sensing and sound directly into a brick that remains fully compatible with existing LEGO elements."
"At the center of the system is the LEGO SMART Brick, which contains a custom-made chip smaller than a standard LEGO stud. Inside are sensors, accelerometers, light detection, and a sound sensor, along with a miniature speaker powered by an onboard synthesizer. The brick charges wirelessly and is designed to disappear into builds, functioning less like a gadget and more like infrastructure."
LEGO SMART Play centers on a SMART Brick that embeds sensing, accelerometers, light and sound detection, a miniature speaker, and an onboard synthesizer in a chip smaller than a LEGO stud. The brick charges wirelessly and integrates invisibly into builds to respond to touch, movement, and interaction without relying on screens. SMART Tags and SMART Minifigures pair with the brick to trigger real-time reactions and sound during play. The platform emphasizes open-ended, physical storytelling and maintains full compatibility with existing LEGO elements. The platform is positioned as the most consequential addition to the LEGO System-in-Play since the Minifigure debuted in 1978.
Read at designboom | architecture & design magazine
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