"In the first half of the year, tablet shipments in India decreased 32.2% compared to the first half of 2024, down to 2.15 million units, according to a new report by IDC. Interestingly, the detachable tablet segment actually grew by 18.9% year-on-year (YoY), but it was the 'slate tablet' category underperforming by 44.4% YoY that drove the overall number down."
"The consumer tablet market actually grew by 20.5% YoY in the first half of this year. It was the commercial segment experiencing a dramatic 61.7% YoY decline that drove the overall numbers down, led by a 66.7% drop in the education segment and a 26.2% decline in the enterprise field. This stems from the cancellation or postponement of education tenders, cost optimization among small and medium businesses, and "a limited refresh cycle within large enterprises"."
"For the consumer market, online channels outpaced offline growth, "driven by exclusive product launches, cashback incentives, and EMI options", an IDC research analyst claims. He also identified "increased demand for larger screen sizes, stylus-supported models, and affordable entry-level devices". Samsung remained the king of the Indian tablet market in the first half of 2025, with 886,000 shipments for a 41.3% market share. However, its shipments were down 38.1% YoY."
Tablet shipments in India decreased 32.2% in the first half of the year to 2.15 million units. Detachable tablets grew 18.9% year-on-year while slate tablets fell 44.4% YoY. Q2 shipments declined 42.1% YoY after an 18.4% decline in Q1. The consumer tablet market grew 20.5% YoY, while the commercial segment plunged 61.7% YoY, with education down 66.7% and enterprise down 26.2%. Causes include cancelled or postponed education tenders, SMB cost optimization, and limited enterprise refresh cycles. Online consumer channels outpaced offline via exclusive launches, cashback, and EMI options. Brand shares: Samsung 41.3% (886,000), Lenovo 12.3% (264,000), Apple 11.8% (253,000), Xiaomi 11.4% (244,000), Acer 9.1% (196,000).
Read at GSMArena.com
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