"I found the news that the G7 X III in particular was so popular among TikTokers that it is nigh impossible to find in stock a little hard to believe."
"Canon and other manufacturers started adding YouTuber-friendly features like built-in streaming capabilities and uncropped 4K video in an effort to court the last group of people actually buying compact cameras."
"A search for 'how to buy G7 X' will yield dozens of them, and I can confirm your algorithm will happily feed you endless G7 X content after you watch a few."
"The Canon G7 X III is so popular that strategies for buying them have become a whole sub-genre of videos on TikTok."
The Canon PowerShot G7 X Mark III, released in 2019, has become an immensely popular camera, particularly among TikTok creators, leading to a surge in videos about how to purchase it. Despite skepticism about the compact camera market, Canon's innovative features aimed at influencers, like built-in streaming capabilities and 4K video, have made the G7 X III a top choice. This popularity has created a buying frenzy to the point where simply locating the camera has turned into a challenge for consumers, showcasing a shift in demand from traditional photography to creator-centric tools.
Read at The Verge
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