"On Wednesday evening, I had a profound sense of déjà vu. When I watched Mark Zuckerberg open his Meta Connect keynote by giving the world a live backstage tour from his new glasses, I was transported back to 2012. I was in the live audience at Google I/O when Sergey Brin introduced the world to some friends about to jump out of an airship, high above the event."
"I watched, agape, as athletes dove through the sky, launched bikes across the roof, rappelled down the side of the Moscone Center in San Francisco, then strode onto the stage right in front of me - all while streaming the whole thing live from their Google Glass headsets. "Google Wins The Internet With A Live Skydiving Demo Of Google Glass," declared TechCrunch. "Google One-Ups Apple's Famed Keynotes," wrote The Atlantic."
Mark Zuckerberg opened Meta Connect with a live backstage tour streamed from new glasses, evoking the 2012 Google Glass skydiving demo. The Google I/O audience saw Sergey Brin introduce friends about to jump from an airship, with skydivers, bikers, and rappellers streaming live from Google Glass headsets. Those live demonstrations prompted exuberant media headlines and a sense of awe. Product launches have lost similar energy since the covid-19 era, when companies shifted to highly polished prerecorded keynote videos. Live, imperfect demonstrations convey immediacy and a sense that something is genuinely real.
Read at The Verge
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