"Honor shipped a record 71 million smartphones in 2025, with 10 million of those being flagship devices. The more notable bit is Honor's rise outside of China, as the brand reported that 50% of its smartphone sales came from overseas markets. The Magic7 series was a key driver for the brand. Honor carried over its strong performance from 2024 with 50% year-over-year growth in terms of shipments."
"The brand confirmed that it now holds 10% or more market share across 17 markets, including Latin America, the Middle East, and Africa. Honor also established itself as the market leader in Malaysia, where it boasts over 18% market share for smartphones and 30% for tablets. Looking ahead, the brand is betting big on AI and its Honor Alpha strategy, which will see over $10 billion invested in AI products over the next five years."
Honor shipped a record 71 million smartphones in 2025, including 10 million flagship devices. Overseas markets accounted for 50% of smartphone sales. The Magic7 series significantly drove the brand's performance. Shipments grew 50% year-over-year, maintaining momentum from 2024. Honor now holds 10% or more market share across 17 markets, including Latin America, the Middle East, and Africa. Honor became the market leader in Malaysia with over 18% smartphone share and 30% tablet share. The Honor Alpha strategy will invest over $10 billion in AI products across smartphones, AI-enhanced PCs, tablets, and wearables over five years.
Read at GSMArena.com
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