Google appointed Stephen Curry as performance adviser for Google Health and Fitbit in a multiyear partnership. Curry and his team will work with Google health experts to test a personal health coach, collaborate with AI engineers to fine-tune products, train algorithms and design future product experiences. Fitbit has been central to Google's health and hardware strategy since the 2021 acquisition, with fitness tracking data supporting personalized and predictive AI wellness insights. The Pixel Watch targets the premium smartwatch market and Google will announce the Pixel 10. Past collaborations between Curry and Google date to 2015 and expanded in 2021.
Google has named Golden State Warriors guard Stephen Curry the company's performance adviser for Google Health and Fitbit wearable technology products, part of a multiyear partnership with the NBA superstar. Curry and his team will work with Google's health experts to test the company's personal health coach and collaborate with AI engineers to fine-tune products, train algorithms and design future product experiences.
Fitbit has become a pillar of Google's health and hardware strategy since the tech giant completed the acquisition in 2021. Fitbit's focus on fitness tracking is important for fueling Google's AI development because the health data it records could help the tech company generate personalized and predictive wellness insights for users. The Pixel Watch line now targets the premium smartwatch market. On Wednesday, Google will host an event to announce the Pixel 10.
Google's relationship with Curry dates back to 2015 when he was a guest judge for a Google Doodle competition. In 2021, he was featured in a Google Photos ad, and later they worked together to raise awareness for Black-owned businesses in Oakland, California. Conversations about signing this new deal began two years ago, Curry said. This is a pivotal moment for sports and technology, said Sarah Kennedy, vice president of marketing at Google Cloud.
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