Google Pixel 9a Hands-On Reviews Are Already On YouTube - And The Phone Hasn't Even Launched - Yanko Design
Briefly

Google's inability to keep the Pixel 9a under wraps has led to substantial leaks, with YouTube reviewers revealing detailed specifications and hardware information even before the official announcement. These leaks include insights into the design, camera specifications, and even operational performances, surpassing typical industry leaks. This trend suggests that Google's strategy for product launches is either ineffective or unintentional, leading to public curiosity being met by reviewers rather than the company itself. The situation showcases a significant shift in how products are unveiled in the tech industry.
Google's reputation for keeping hardware under wraps is about as solid as a wet paper bag, but this time, it's beyond embarrassing.
YouTube reviewers aren't just handling the phone; they're showing off retail packaging, listing specs, and critiquing camera performance as if they got press invites.
The Pixel 9a situation? It's on another level. YouTube reviewers have already posted deep dives, confirming design, internal hardware, and camera specs.
Google might as well skip the official announcement and just let YouTubers handle the entire Pixel 9a launch, given the overwhelming leak.
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