Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL deliver modest upgrades with improved cameras, slightly better performance, and extensive AI features. Design remains similar to Pixel 9 with aluminum and Gorilla Glass Victus 2 construction and refined button feel. The Pro models have polished frames that feel more slippery; base model has matte frame and glossy rear. Google removed the physical SIM slot and added many AI capabilities that some users may ignore. Pricing starts at $799 for Pixel 10 up to $1,799 for the Pixel 10 Pro Fold.
For people who miss the days of low-cost, tinkering-friendly Nexus phones, Google's vision is moving ever further away from that, but the attention to detail and overall polish of the Pixel experience continue with the Pixel 10, 10 Pro, and 10 Pro XL. These are objectively good phones with possibly the best cameras on the market, and they're also a little more powerful, but the aesthetics are seemingly locked down.
Google made a big design change last year with the Pixel 9 series, and it's not reinventing the wheel in 2025. The Pixel 10 series keeps the same formula, making limited refinements, not all of which will be well-received. Google pulled out all the stops and added a ton of new AI features you may not care about, and it killed the SIM card slot.
If you liked the Pixel 9's design, you'll like the Pixel 10 because it's a very slightly better version of the same hardware. All three phones are made from aluminum and Gorilla Glass Victus 2 (no titanium option here). The base model has a matte finish on the metal frame with a glossy rear panel, and it's the opposite on the Pro phones.
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