"I am honestly concerned, despite Google saying they will handle fake reviews, that nicknames for reviewers will lead to an absolute mess for local businesses when it comes to reviews. Google said, "If you prefer not to use your real name, now you can choose a nickname and profile picture to be associated with your reviews." So now you just make something up and no one can figure out who it is."
"And don't worry about Grinches trying to spoil the fun: Our built-in protections still monitor for suspicious and fake reviews 24/7, since no matter what nickname you use publicly, reviews are still associated with your Google Account behind the scenes. We all know how well Google's built-in protections work... So be on the look out for more negative reviews. Here is how it works:"
Google Maps now allows reviewers to choose nicknames and profile pictures for reviews while keeping reviews linked to Google Accounts and monitored for suspicious activity. The nickname option aims to provide privacy but raises concerns that anonymity could increase unverified or malicious negative reviews affecting local businesses. A Trending section in the Explore tab lets users swipe up to see popular nearby restaurants, activities, and curated lists from trusted sources and local influencers. A new Insider "Know Before You Go" tab surfaces parking tips, secret menu items, reservation guidance, and entrance details, powered by Gemini and aggregated from reviews and online information.
Read at Search Engine Roundtable
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