Google is testing a new publisher entity landing page accessible from the Discover feed when a publisher name is clicked. The page displays the publisher name, logo, a follow button, social counts, and recent social shares. The follow button links to a profile.google.com URL that surfaces metadata such as the MID entity, a "creator_ref" (the website), and the source URL of the Discover card. Screenshots on X show the feature and indicate an entity profile that aggregates social content and website content with a single follow action. Some users can replicate the test via a US VPN while others cannot.
Even more interesting, each "follow" button is associated with a profile(.)google(.)com url which links to the site's page with several pieces of information such as the mid entity, the "creator_ref" (the website), the source url of the discover card, etc. https://t.co/sZGXcN6Y0c pic.twitter.com/zdXZhUpveF- Damien (andell) (@AndellDam) August 21, 2025
🆕 Entity profile pages have arrived! See everything from that Entity - social content and content on the website too. And a single button to follow Entity across Google 😳 https://t.co/z66YqgMC8Y pic.twitter.com/MpHjTQRfRQ- Gagan Ghotra (@gaganghotra_) August 21, 2025
@rustybrick i can replicate this using a US VPN, Google might be testing this in the USA right now.@glenngabe can you check if you can replicate this? https://t.co/WGjfmEwHi2 pic.twitter.com/d4AW4Rgy3x- Vijay Chauhan 📈 (@VijayChauhanSEO) August 21, 2025
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