"One of the nice things about working at the only men's lifestyle publication on earth whose editorial team is made up of far more women than men is that I am constantly exposed to conversations about topics that would appear to have literally nothing to do with men. "Just another day at the men's lifestyle publication" is a joke I make multiple times a week when I overhear conversations about their Nuuly orders or their fairy smut or whatever."
"What is it, exactly? Based on chatter I've heard around the office, it is some sort of miracle hair styler that performs countless tasks that would normally require multiple devices, providing a straight-from-the-salon look with truly minimal effort. At its core, I guess it's a curler, but it's also a dryer, a flyaway smoother (essentially a straightener) and a volumizing brush."
"The idea of men preaching to each other in some weird echo chamber makes my skin crawl, frankly, and as a husband, a father of two daughters and a brother of two sisters, I find that it's come in handy in my non-work life as well. So reader, trust me when I tell you this one thing that could quite possibly save Christmas: the woman or women in your life will be very, very happy if you buy them the Dyson Airwrap i.d."
Working at a men's lifestyle publication with a predominantly female editorial team generates regular exposure to conversations about women's products and shopping habits. The Dyson Airwrap i.d. functions as a curler, dryer, flyaway smoother (essentially a straightener), and volumizing brush in a single device. The product promises salon-quality results with minimal effort and claims to minimize heat damage through advanced technology. The Airwrap connects to a Dyson app for a hair profile and personalized curling sequence. The device is priced at a premium, typically $650, with occasional discounts reducing the cost.
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