At Milan Design Week 2025, the Dutch studio DRIFT showcased its latest installation, Drift Us, in collaboration with Audi. This robotic artwork invites visitors to engage actively, symbolizing the essence of wind through kinetic elements that sway like a field of grass. DRIFT's return after 19 years highlights a consistent theme of movement as a catalyst for progress and innovation, mirroring the shared values of both DRIFT and Audi in embracing adaptability and human connection in technological advancements.
At Milan Design Week 2025, DRIFT invites visitors to become part of their kinetic installation, Drift Us, highlighting the importance of movement and human connection.
Flexibility and adaptability are key to drive innovation, a belief shared by DRIFT and Audi, as they depict in their collaborative installation at Milan.
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