"Here's where it gets wild: Xtra has no history, no visible headquarters, no executives with public profiles, and exists seemingly for the sole purpose of selling rebranded DJI cameras in America. The Verge literally tore down the Xtra Muse and found that the internals are identical to the Osmo Pocket 3, down to the circuit boards and processors. This isn't some knockoff operation reverse-engineering DJI's tech."
"Trump's trade war turned DJI's US pricing into an absolute disaster. Baseline tariffs on Chinese goods started at 10 percent, then got ratcheted up to 25 percent and higher for electronics. DJI drones and cameras got hammered. The Osmo Pocket 3, which should cost around $500, now sells for $799 in the US after multiple tariff-driven price hikes. Add to that the fact that US Customs has been randomly blocking some DJI shipments entirely,"
Xtra sells cameras in the US that are functionally identical to DJI models, using different branding and lower prices. Teardowns reveal identical internals, including circuit boards and processors, indicating the hardware is DJI's rather than reverse-engineered knockoffs. Xtra lacks public corporate history, visible headquarters, or named executives. Tariff increases and customs scrutiny on Chinese electronics have dramatically raised DJI's US prices and led to blocked shipments. Xtra appears to import the same hardware without the tariff markup, raising concerns about deliberate tariff avoidance and opaque supply-chain practices.
Read at Yanko Design - Modern Industrial Design News
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