O2 has developed the 'Skincase' in collaboration with Creative Technologist Marc Teyssier. This innovative phone case mimics human skin using 3D-printed silicone and available in various skintones. The Skincase features special pigments that alter color upon UV exposure, raising awareness for sun safety. With unprecedented heatwaves in Europe and tourists preparing for holidays, O2 aims to remind vacationers about the importance of protecting their skin. The case provides a tangible reaction to the dangers of sunburn, emphasizing that sun protection should be a priority.
By creating a tangible, visceral reaction to UV exposure, together with O2, the Skincase not only raises awareness of sun safety towards but highlights how sun protection is an undeniable priority.
Holidays should be about creating unmissable moments, bringing home souvenirs and making memories - not about roaming bills and sunburn.
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