Creatine, ADHD video games: The quest for a better brain is turning into a gold rush
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Creatine, ADHD video games: The quest for a better brain is turning into a gold rush
"At this point, you've probably at least thought about dropping a few scoops of creatine into your morning smoothie. An amino acid compound that promotes energy production in brain and muscle cells, it's been a gym staple for building muscle for decades. In recent years, researchers have started to unpack creatine's potential cognition-boosting benefits, including promising early studies for sleep-deprived people and Alzheimer's patients."
"Meta and Apple are developing, patenting, or acquiring devices we could soon wear around our wrists, on the collars of our shirts, or inside our nostrils to improve our mood - and maybe even "boost" intelligence by providing a kind of IQ-enhancing adrenaline boost for the brain. Much of the new brain tech is being driven by AI, which enables more real-time feedback."
Creatine supports cellular energy production in brain and muscle and shows early promise for cognition in sleep-deprived individuals and Alzheimer's patients. Sales of creatine have risen dramatically, with searches for creatine gummies spiking and powder remaining a mainstay. Consumer products promising sharper thinking, calmer moods, and cognitive edges now include brain-training headsets, games for ADHD symptoms, and AI-enabled wearable or insertable devices designed to modulate mood and cognition. Major tech firms are developing such devices. The number of consumer neurotech companies grew substantially from 41 in 2014 to 153 in 2024, and brain hacking is emerging as a workplace perk amid an aging workforce.
Read at Business Insider
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