"As expected, Apple became the biggest smartphone maker globally with a 20% share - in other words, 1 in every 5 smartphones shipped in 2025 had the Apple logo on its back. Indeed, Apple shipments grew the most (among the Top 5) during the year, going up 10% year-on-year."
"Samsung had to settle for #2, but its 5% growth was solid compared to the rest of the Top 5. The Galaxy S25 series along with the Galaxy Z Fold7 sold better than their predecessors, which boosted Samsung in the premium segment. Meanwhile, growing demand for the Galaxy A-series boosted Samsung in the mid-range segment."
"The global smartphone market is set to soften in 2026 amid DRAM/NAND shortages and rising component costs, as chipmakers prioritize AI data centers over smartphones."
Global smartphone shipments rose 2% in 2025, with a 1% increase in the final quarter. Apple became the largest vendor with a 20% share and recorded the biggest Top-5 shipment growth at 10% year-on-year, driven by strong demand for the iPhone 16 in Japan, India and Southeast Asia and rising interest in the iPhone 17 series. Samsung grew 5%, helped by the Galaxy S25, Z Fold7 and A-series. Xiaomi held a 13% share in third place. vivo grew 3% while Oppo fell 4%. Nothing and Google expanded shipments by 31% and 25%. DRAM/NAND shortages and higher component costs threaten 2026 market softness.
Read at GSMArena.com
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