"In all, the study calculates that US consumers received a record $1.59bn in value through mobile device trade-ins, representing a 46% year-on-year increase. This comes after a first quarter of 2025 that saw tech consumers receive $1.24bn from mobile trade-in and upgrade programmes, a 40% increase from the same quarter a year earlier, and $1.34bn in Q2 2025, the strongest second quarter on record for smartphone trade-ins."
"Year-to-date, trade-in programmes have returned a total of $4.17bn in value to consumers, representing a 54% increase compared with the same period in 2024, and are on track to surpass last year's record total of $4.5bn. Assessing the trends revealed in the study, the global protection company observed that the record growth in value and the decline in average device age supports its earlier forecasts that consumers would accelerate adoption of newly released smartphones with personalised, functional AI capabilities."
""This year is shaping up to break records for total value returned to consumers through trade-in programmes," said Biju Nair, executive vice-president and president of global connected living at Assurant. "Consumers are trading-in later-generation devices earlier to access AI-enabled features, and their embrace of more personalised experiences that newer devices deliver is powering a rapidly growing secondary market.""
US smartphone trade-in programmes returned a record $1.59bn in Q3 2025, a 46% year-on-year increase. Q1 2025 returned $1.24bn, a 40% rise, and Q2 returned $1.34bn, the strongest Q2 on record. Year-to-date returns totaled $4.17bn, a 54% increase versus 2024, and are projected to surpass the prior annual record of $4.5bn. Major carriers increased flagship device shipments in Q3, introducing higher-value devices into the trade-in ecosystem. Consumers are trading later-generation devices earlier to access personalised AI features, accelerating secondary market growth and boosting trade-in programme revenues. Declining average device age and higher device values underpin accelerated adoption of AI-capable smartphones.
Read at ComputerWeekly.com
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