"2025 was the year when a swarm of AI browsers from companies like OpenAI, Perplexity, Opera, and The Browser Company launched with an aim to replace Chrome with features like sidebar assistants and automated tasks. Now, Google is flexing its own AI muscles by adding similar features to Chrome, the world's largest browser by market share. While Google had introduced Gemini to Chrome last September, the assistant lived in a floating window."
"With this update, the company will put its AI helper into a persistent sidebar, so you can ask questions about the current website or other open tabs. One interesting feature Google demoed to press ahead of today's launch involved multiple tabs. When you open different tabs from a single webpage, the Gemini sidebar understands them as a context group. This is helpful when you are comparing prices or different products you're considering purchasing."
"Google is also taking advantage of its newly launched personal intelligence feature, which connects to your Gmail, Search, YouTube, and Google Photos accounts, allowing you to ask questions based on your own data. This feature will roll out in Chrome in the coming months, meaning that you can ask Gemini in the sidebar about things like your family's schedule, or ask it to draft an email and send it without switching to Gmail."
Google integrates the Gemini assistant into a persistent Chrome sidebar, enabling contextual queries about the current webpage and across open tabs. The sidebar groups related tabs as context clusters to help with activities like price and product comparisons. The Gemini in Chrome rollout now expands to Chromebook Plus users in addition to Windows and MacOS. A personal intelligence feature will link Gmail, Search, YouTube, and Photos for personalized queries and allow Gemini to draft and send emails. A Nano Banana image-editing integration will let users modify images with other images or products found while browsing. An auto-browse agent will traverse sites and attempt tasks such as finding discounts and making purchases with user confirmation.
Read at TechCrunch
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