CES 2026 opening night recap: All the early news you missed from Samsung and LG
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CES 2026 opening night recap: All the early news you missed from Samsung and LG
"Samsung once again dominated the early conversation with its First Look event, using the stage to outline how it sees AI shaping everything from TVs to home appliances in the year ahead. Rather than focusing on individual specs, Samsung framed its 2026 lineup around adaptive experiences, with screens and devices designed to respond more intelligently to their environment and the people using them."
"Among the more concrete pieces of tech tied to Samsung's CES run was The Freestyle+, a successor to the company's portable projector that doubles down on AI-powered picture optimization, brighter output and smarter calibration for different surfaces. The unit also supports immersive audio features and syncs with Samsung's soundbars for a more complete entertainment package. The company further bolstered its audio portfolio with the new Music Studio wireless speakers, which offer an eye-catching design."
"Samsung's broader display strategy was also on show: Samsung Display revealed next-generation QD-OLED panels capable of peak brightness up to 4,500 nits, which are expected to be used in TVs and monitors that debut on the show floor, and introduced new concepts illustrating how OLED tech can blend into future AI-enhanced lifestyles."
Samsung positioned AI as the central theme for its 2026 consumer products, promoting adaptive experiences across TVs and home appliances. The company emphasized screens and devices that respond intelligently to environments and users. TVs were highlighted, including a new 130-inch Micro RGB aimed at improving picture quality, content discovery and personalization. The Freestyle+ portable projector adds AI-driven picture optimization, brighter output, smarter surface calibration, immersive audio features and soundbar syncing. New Music Studio wireless speakers expand the audio lineup. Samsung Display showed next-generation QD-OLED panels with peak brightness up to 4,500 nits and concepts for OLED integration in AI-enhanced lifestyles. Software also featured in messaging, with confirmations involving Google.
Read at Engadget
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