"Fast forward three years, and I see people donning Apple Watch Ultras on their wrists even if they're not going mountain climbing or scuba diving. My sister gifted her husband an Apple Watch Ultra because he's got a big wrist. I have several friends with dainty wrists, and yet they don't seem to care that the Apple Watch Ultra looks massive because the screen is large and the battery lasts for 2 to 3 days on a single charge."
"Starting at $800, the Apple Watch Ultra 3 is not cheap. That's the same price as an iPhone 17a whole damn computer with great cameras, not an accessory for your phone. The first Apple Watch Ultra targeted adventurers and outdoorsy types like divers, justifying the price and large size as fitting for these groups of people who want a bigger screen, longer battery life, more precise GPS, and a customizable Action button."
The Apple Watch launched in aluminum, stainless steel, and 18k gold without a clear singular purpose, intended as a fashion timepiece, fitness tracker, phone, music player, and navigator. The Apple Watch did not replace the iPhone over its first decade, though the Ultra 3 moves closer to that capability. The Apple Watch Ultra 3 costs $800, matching an iPhone's price, and targets users desiring a larger screen, longer battery, precise GPS, satellite connectivity, and rugged durability. Ultra models now appeal beyond adventurers because larger screens and multi-day battery life attract a wider set of users.
Read at gizmodo.com
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