Android XR is Google's advertising focus at CES 2026 [Video]

"Today, we're bringing Android XR to the Las Vegas skyline by turning the outside of Sphere into an immersive portal of imagination. Watch as our Android bot discovers what's possible with an Android XR headset: soaring through space, painting mid-air, getting help while gaming and more. It's a larger-than-life look at how Gemini transforms the way you watch, explore and create in XR."

"Google has repeatedly advertised on the Sphere, with the marketing at CES 2026 focused on Android XR. We see the Gemini spark give - in a somewhat heavy-handed manner - what's clearly Samsung's Galaxy XR to the Android Bot. General XR use cases include painting in 3D space (bring back Tilt Brush!), exploring virtual environments, gaming, and watching immersive content. The ending tagline is "Gemini on Android XR. It's a must-see.""

"A second clip briefly demos Google Maps navigation using smart glasses: For more information, Google is pointing people to "The Android Show | XR Edition" in December where it previewed upcoming features and devices: It's also a shame that no other Google or partner XR announcements are ready for early January. That would have helped maximize this Sphere promo and given the tech press assembled in Vegas something to try."

Google used the Sphere projection in Las Vegas during CES 2026 to promote Android XR and Gemini-powered experiences. The ad shows an Android bot discovering Android XR headset capabilities including soaring through space, painting mid-air, receiving in-game assistance, and exploring virtual environments. The campaign briefly demos Google Maps navigation on smart glasses and emphasizes immersive content and gaming. The marketing implies a Samsung Galaxy XR device in a scene where Gemini hands the device to the Android bot. Google pointed viewers to The Android Show | XR Edition for previews, though no new partner XR announcements were available in early January.

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