"The company announced on Thursday that it's adding four new integrations to the service that will allow the assistant to work with Angi, Expedia, Square, and Yelp starting in 2026. These additions allow customers to book hotels, get quotes for home services, and schedule salon appointments, among other things. With Expedia, customers can compare, book, and manage hotel reservations, or tell Alexa their preferences to get personalized recommendations. (e.g. "Can you find me pet-friendly hotels for this weekend in Chicago?")"
"Similar to how ChatGPT is now integrating apps into its chatbot, Amazon aims to make it easier for consumers to use various online services through its digital assistant. For instance, you could ask Alex to call you an Uber or book a table for dinner with OpenTable. You can also converse with the AI assistant in natural language, having back-and-forth conversations, refining your request as you go. Whether users will take to this idea, of course, remains to be seen."
Amazon is expanding Alexa+ with four new integrations—Angi, Expedia, Square, and Yelp—set to launch in 2026. The integrations enable customers to book hotels, compare and manage reservations, obtain quotes for home services, and schedule salon appointments through Alexa+. Alexa+ already connects with Fodor, OpenTable, Suno, Ticketmaster, Thumbtack, and Uber. The assistant supports natural-language, back-and-forth conversations that let users refine requests. Early adopters show strong engagement for home and personal services like Thumbtack and Vagaro. Widespread adoption will require users to accept AI-driven app interactions and for providers to match the breadth and ease of web and mobile services.
Read at TechCrunch
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