"On Wednesday, CEO Elon Musk announced that Tesla's supervised Full Self-Driving software - known as FSD - will only be offered behind its $99-a-month paywall after February 14. It's a major shift for the electric-car maker. Tesla first began selling its self-driving software in late 2016 for $5,000, later raising the price (it's currently $8,000) and introducing a monthly subscription option in 2021."
""It's a big turnoff for me," Leslie Snipes, an owner of a standard-range Model 3, told Business Insider. "Especially since nearly everything is now a subscription." Snipes said she tested FSD during a complimentary one-month trial when she bought her car in 2022. She loved the feature at the time, but a lifetime purchase cost $10,000 back then - a cost she said was too high for her family."
Tesla is shifting Full Self-Driving (FSD) to subscription-only access, requiring new buyers to pay $99 per month starting February 14. FSD was first sold in 2016 as a one-time purchase and later rose to around $8,000, with a monthly option introduced in 2021. Owner responses vary from frustration over growing subscriptionization and cost to selective interest for occasional long trips. Safety concerns include camera failures or poor performance in low-light and adverse weather. The move reinforces a subscription business model and implies continued pricing and packaging evolution for autonomous-driving features.
Read at Business Insider
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