X taps William Shatner to give out invites to its payments service, X Money | TechCrunch

"X also offered 42 invites to the X Money beta to those who donated in the auction. After receiving a notification, the auction winners will be able to see a link to the X Money service appear in the app, just below the link to Premium. They will also be among the first to receive the metal X Money debit card with their username from X's partner, Visa, which is helping power the person-to-person payments aspect of the service."

"The auction, Shatner noted, was conducted with Musk's blessing after Shatner received payment from Musk via the X Money app. (A screenshot showed that Musk sent him $42, a playful sci-fi reference: the number is, in "The Hitchhiker's Guide to the Galaxy" by Douglas Adams, the computed answer to the meaning of life.)"

"The addition of X Money to X is part of Musk's plan to make the social network more of an "everything app," offering a variety of features, including private messaging, payments, creator content, subscriptions, video, and more."

X has launched a beta program for its X Money payments service by partnering with actor William Shatner to distribute invites through an online auction. Users who donated $1,000 to Shatner's charity supporting children's and veterans' organizations received beta access. Elon Musk sent Shatner $42 via X Money as payment for the collaboration, referencing Douglas Adams' "Hitchhiker's Guide to the Galaxy." Beta participants receive a metal X Money debit card branded with their username through Visa partnership. The service appears in the X app below the Premium link. This initiative supports Musk's vision of transforming X into an "everything app" offering payments, messaging, subscriptions, video, and creator content.

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