"Owning the iconic London Standard, formerly the Evening Standard, is an extraordinary privilege, but a great responsibility, too, as it symbolises London, the greatest city in the world. During my tenure as proprietor I have sought to do two things: maintain the Standard as the voice of London through our reporting and shamelessly positive coverage of culture and the arts, and, through our campaigns, fulfil our civic duty to a city that while magnificent, of course has acute social problems too."
"In 2010, we launched the Evening Standard Dispossessed Fund, aiming to raise 1million for grassroots charities supporting London's most vulnerable far more than the paper had ever attempted. We defined five urgent areas for investigation. They focused on tackling some of the UK's toughest problems, including gangs, guns and knife crime, youth unemployment, illiteracy and homelessness. Few observers believed we would follow through on our initiative. But what happened was the opposite: campaigning for the city's most vulnerable became part of this paper's DNA."
The London Standard serves as a symbol of London and balances positive cultural coverage with civic campaigning. The paper aims to maintain a strong voice for the city while addressing acute social problems through targeted initiatives. A campaign launched to tackle youth unemployment responds to nearly a million young people not in employment, education, or training. In 2010 the Evening Standard Dispossessed Fund sought to raise 1million for grassroots charities supporting the city's most vulnerable and identified five urgent areas: gangs, guns and knife crime, youth unemployment, illiteracy and homelessness. The inaugural campaign raised 1m in 20 days, secured over 4m in pledges, gained Prince William's backing, and partnered with The London Community Foundation to administer grants.
Read at www.standard.co.uk
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