The Scoop: 'Tiny Chef' viral video shows importance of new content streams - PR Daily
Briefly

Nickelodeon canceled 'The Tiny Chef Show,' leading creators Rachel Larsen and Ozlem Akturk to inform fans through a poignant video. The video features the Tiny Chef receiving a call about his cancellation and has garnered over 1.2 million views, prompting fan support. A crowdfunding campaign raised $140,000 to support the show’s future, alongside a new subscription service with 10,000 members. This situation illustrates the challenges creators face with networks and highlights the potential for success outside traditional distribution models.
Since it was posted on YouTube two weeks ago, the clip received over 1.2 million views and sparked a public outpouring calling for the show to keep going.
The crowdfunding had helped cover some of our overhead, enough that we feel comfortable moving forward and filling that gap with brand deals.
I want the public to know it literally did work.
Sometimes even the most valuable and beloved content can conflict with a network's bottom line.
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