"The Society of Memorial Sloan Kettering Cancer Center (MSK) is hard at work this week, as they gear up to host the 39th annual Miracle on Madison Avenue fundraiser. Miracle on Madison Avenue invites consumers to come and shop in order to raise funds for The Society of MSK's initiatives for helping children affected by cancer. This event will take place on Saturday, December 6, 2025, from 10:00 a.m. 5:00 p.m. on Madison Avenue between East 57th Street and East 86th Street."
"Fourteen years ago, the Madison Avenue BID invited The Society of MSK to become the beneficiary of Miracle on Madison that year, said President of The Society of MSK Claudia Taylor Overstrom. The Madison Avenue BID had previously raised funds for MSK's Breast Cancer programs and wanted to expand its relationship with the hospital to focus on pediatric care. It was a perfect fit for Miracle, which has always been about bringing joy and support to children in need during the holiday season."
Miracle on Madison Avenue will take place on Saturday, December 6, 2025, from 10:00 a.m. to 5:00 p.m. on Madison Avenue between East 57th Street and East 86th Street. More than 60 participating stores will contribute, with 20% of purchases at participating restaurants, boutiques, and galleries donated to pediatric programs at MSK Kids. The Society of Memorial Sloan Kettering Cancer Center is the beneficiary for the 14th consecutive year, organized in partnership with the Madison Avenue Business Improvement District. Miss America 2026 Cassie Donegan launched the event by visiting pediatric patients and lighting Madison Avenue decorations. A ceremonial ribbon cutting and blue-and-white balloons will mark the kickoff.
Read at www.amny.com
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